Suppliers won't start a production run until you reach their minimum order quantity (MOQ). ThreadZai's interactive 3D viewer and AR try-on show shoppers every colour or graphic in real time, so you can see which variants will hit that threshold before committing cash.
A minimum order quantity is the smallest batch size a factory accepts. It protects the supplier's margins by ensuring each colour or style is produced efficiently. MOQs can be expressed in units (e.g., 120 hoodies), yardage, or order value (€2 000 per colour).
Multiple suppliers, different thresholds (print shop wants 100 pieces; dye house needs 300). Wide SKU range - sizes, colours, and graphics multiply quickly. Cash-flow pressure—ordering extras just to clear an MOQ ties up working capital and warehouse space.
Variant heat-map: see real-time clicks on every colour / print / size—demand data you can trust
Threshold counter: set a supplier MOQ once; the bar fills as shoppers interact. Hit 120/120 units? Trigger production with confidence.
Smart bundling: ThreadZAi suggests merging low volume graphics onto one colourway to clear a threshold without extra stock.
Shoppers who view a 3D model are 44 % more likely to add-to-cart and 27 % more likely to buy (Shopify, 2023)1.
Enterprise studies report up to 94 % conversion lifts after adding 3D/AR (Zolak Furniture case study)2.
Virtual try-on can cut apparel returns 20 - 40%, freeing stock to count toward the next MOQ (Forbes Retail Tech, 2024)3.
1. Shopify – Impact of 3D models on conversion: https://www.shopify.com/ca/retail/on-demand-manufacturing-for-retail
2. Zolak – 3D viewer case study: https://zolak.tech/blog/3d-commerce
3. Forbes – Virtual try-on ROI: https://www.forbes.com/sites/zengernews/2024/07/11/virtual-try-ons-will-change-fashion-jobs-forever
